Agenda Item Name:
Title
Request Approval for the Latina Women’s League to Reallocate and Extend Previously Awarded Grant Funding
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Presenter:
Jessica Hurov
Description:
The Latina Women’s League, creators of the Gainesville Latino Film Festival (GLFF), requests adjustment to previously awarded grant funding. The proposed new activities for the 2021 GLFF are scheduled for September 9-30, 2021 with 7 proposed featured films representing 7+ countries. Admission is free and open to the public. This year the films will revolve around the deep social traditions that highlight the interrelationship with nature and connect people from different communities. Each film provides an opportunity to engage the community, and is enhanced when directors and screenwriters are brought to Gainesville to discuss the creative process and motivation behind the films, with objectives to provide storytelling, educational programs, concerts, and special events in collaboration with the community, including Nature's Creativity, featuring a workshop on creating musical instruments and artwork from materials that may be found in nature or recycled after their habitual use; weekend family events, (for example the partnership with the Florida Museum of Natural History for Viva Museum, and with the Harn Museum for Noche de Museo); interactive folkloric dance performances from Mexico, Peru, and Panama; and gastronomic experiences in partnership with local businesses; and Baila Gainesville, a major musical and art event, attracting the organization’s largest audiences each year. Uniquely positioned to increase responsible cultural tourism to Gainesville, the GLFF goes above and beyond showing high quality films, delivering a comprehensive cultural experience that provides opportunities to learn and enjoy Latin American and Latinx history, culture, and arts.
Recommended Action:
Recommended Action
Approve the use of previously awarded grant funding to support the allowable marketing and operations expenses for the reimagined 2021 GLFF festival. Authorize staff to carry-forward funding originally awarded in FY20 to support the Latina Women’s League’s revised scope of activities and events through December 2021and authorize the County Manger to sign an any amendment to the grant award or agreement related to this approval
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Prior Board Motions:
September 10, 2019 - Approval of the $11,607 funding award.
April 28, 2020 - Approval of an extension due to the restrictions and uncertainty caused by the COVID-19 pandemic, providing an additional year for the funding award to be utilized.
Fiscal Consideration:
Fiscal Consideration
$11,607 was previously approved as the award for FY20, all funds were carried forward and $11,607 remains on PO 2020-1226. Nature and Culture Destination Enhancement Fund 006.45.4540.552.82.61
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Background:
In order to support and enhance Alachua County as a culturally interesting and vibrant destination, the Alachua County Board of County Commissioners has allocated a portion of the Tourist Development Tax revenue to aid in the operations and promotions of arts, cultural, and nature events that have, as one of their main purposes, the attraction of tourists as evidenced by the promotion of the event to tourists through the Nature and Culture Destination Enhancement Grant program. In February 2020, the Board approved a Nature and Culture Destination Enhancement Grant Program Agreement with the Latina Women’s League Corp. and if this agenda item is approved the term of the Agreement may be extended.