Agenda Item Name:
Title
Legislative factual determination regarding promotional activities for the adopted FY20 Visitors and Convention Bureau budget
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Presenter:
Jessica Hurov, 374-5260
Description:
In the budget just approved there is $709,077 for Promotional Activities. It is requested that a legislative factual determination be made that the promotional marketing and advertising activities purchased with revenue from Tourist Development Taxes serve a public purpose and are primarily related to promoting and advertising tourism in Alachua County, and that these promotional items spotlight Alachua County as a desirable place to visit by promoting the positive qualities and numerous cultural, artistic, historic, natural and other tourist related attributes and activities available in Alachua County for tourists to enjoy. Promotional activities include the following: Radio, television, online, and print advertising; Billboards; Promotional items (e.g. keychains, pens, t-shirts, tote bags); Event sponsorships; Outreach, including registration, travel and tabling at events, trade shows, conferences; Website development, improvements and search engine optimization (SEO); Digital marketing and advertising; Printed materials (e.g. brochures, rack cards, fliers, promotional cards, posters); Brochure delivery and distribution; Maps; Signage, banners, marquees and digital displays; Ticket giveaways and social media promotions; Email marketing; Travel writers, FAM tours and public relations activities; Industry events; Content creation (e.g. photography, video, blogs); Market research and data collection.
Recommended Action:
Recommended Action
Make the legislative factual determination that the promotional, marketing and advertising activities within the adopted FY20 Visitors and Convention Bureau Budget, which are to be purchased with Tourist Development Taxes revenue, serve a public purpose and are primarily related to promoting and advertising tourism in Alachua County.
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Prior Board Motions:
N/A
Fiscal Consideration:
Fiscal Consideration
Total of $709,077 approved for promotional activities in FY20.
Fund 150.45.4510.552.48.00 Tourist Development 2% of the 5% tax.
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Background:
Authorized uses of revenue from Tourist Development Taxes require that a legislative factual determination be made that expenditures of TDT serve a public purpose and are primarily related to promoting and advertising tourism.