Agenda Item Name:
Title
Purchase Order 2020-956 to WUFT - More than $50K
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Presenter:
Jessica Hurov, 374.5260/Larry Sapp, 374.5202
Description:
WUFT Purchase Order 2020-956
Recommended Action:
Recommended Action
Approve the issuance of Purchase Order 2020-956, to WUFT, in the amount of $74,880.00, for promotional announcements on NPR through September 28, 2020.
Make the legislative factual determination that the promotional announcements purchased with Tourist Development Taxes revenue serve a public purpose and are primarily related to promoting and advertising tourism in Alachua County
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Prior Board Motions:
N/A
Fiscal Consideration:
Fiscal Consideration
Monthly billing of $6,240.00, agreement total $74,880.00
150.45.4510.552.48.00
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Background:
WUFT delivers programming to 19 counties in North Central Florida 24 hours a day. 83% of listeners take action in response to an NPR sponsorship announcement. WUFT and WJUF reach 37,100 listeners during morning drive time and 61,300 weekly. It is requested that the Alachua County Board of County Commissioners make the legislative factual determination that radio advertising purchased with Tourist Development Taxes revenue serves a public purpose and is primarily related to promoting and advertising tourism in Alachua County, and that these promotions spotlight Alachua County as a desirable place to visit by promoting the positive qualities and numerous cultural, artistic, historic, natural and other tourist related attributes and activities available in Alachua County for tourists to enjoy.
This purchase is exempt from the County's competitive bidding requirements pursuant to Section 22.11(17) of the Alachua County Purchasing Code, which permits the County to purchase advertisements. However, since the dollar amount of the purchase exceeds the purchasing authority of the Procurement Manager, this Purchase Order is being submitted for Board consideration and approval.