Agenda Item Name:
Title
Change Order 1 to Purchase Order 2022-1394, to Clear Channel Outdoor Inc., in the amount of $2,075.35, for the purchase of Billboard Advertising, for the Visitor and Convention Bureau.
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Presenter:
Jessica Hurov 352.374.5260 ext. 2496/Larry Sapp, 352.374.5202
Description:
Change Order 1 to Purchase Order 2022-1394 to Clear Channel Outdoor Inc.
Recommended Action:
Recommended Action
Approve the issuance of Change Order 1 to Purchase Order 2022-1394, to Clear Channel Outdoor Inc., in the amount of $2,075.35, for the purchase of Billboard Advertising, for the Visitor and Convention Bureau. The revised Purchase Order total is $80,644.48.
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Prior Board Motions:
December 14, 2021, Board approved Purchase Order 2022-1394 to Clear Channel Outdoor Inc., in the amount of $78,569.13.
December 8, 2020, Board approved Purchase Order 2021-1244 to Clear Channel Outdoor Inc., in the amount of $65,000.00.
December 8, 2020, Board approved Purchase Order 2021-1243 to Clear Channel Outdoor Inc., in the amount of $101,728.00.
Fiscal Consideration:
Fiscal Consideration
Sufficient budget exists in the Tourist Development Fund 150.45.4510.552.48.00.
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Strategic Guide:
Strategic Guide
Social and Economic Opportunity
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Background:
Billboard advertising is one of the most economical cost-per-impression (CPI) and is the top out-of-home (OOH) of all advertising methodologies. According to Nielsen research, 85% of viewers engage with billboard advertisements. Alachua County has travelers off I-75 occupying hotel rooms for last-minute transient stays, leisure trips from drive-in markets, and consumer cultural, outdoor, and nature-based tourism. Billboards provide maximum visibility and impact, build strong brand and image awareness, deliver a high reach and frequency over an extended period of time, and provide continuous exposure of the Visit Gainesville, Alachua County advertising message creating a leading presence in the regiona...
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